Running a business requires a visionary mindset coupled with meticulous attention to detail. As a business owner, you must possess a broad understanding of various aspects involved in business operations, while also having the ability to step back and grasp the bigger picture and future prospects. The business landscape can be complex and demanding, whether you aim to work as a consultant, establish a corporation, or cater to a specific customer niche. This course offers vital knowledge for new business owners, whether their venture is still in the idea stage or already underway but lacking certain foundational knowledge.

What will participants learn?

• Applying effective methods for creating, leading, and managing their own business
• Establishing an organizational framework encompassing operations, finance, and leadership
• Implementing strategies for hiring, retaining, and planning for succession
• Initiating research and developing a strategic plan
• Describing key elements of marketing, sales, and building a company brand
• Applying financial and accounting terminology accurately

What topics are covered?

• Defining personal identity and the essence of the business
• Designing an organizational structure
• Introduction to operations management
• Understanding financial terms and budgeting
• Building a capable workforce
• Developing and refining the product or service
• Creating a strong corporate brand
• Marketing and selling strategies
• Planning for the future, including succession planning, goal setting, and strategic planning
• Understanding ethics and leadership essentials
• Establishing excellent customer care practices
• Providing effective employee training for success