In today’s digital economy, data-driven decision making has become essential for managerial and leadership positions. Studies have demonstrated that companies adopting “Data-Driven Decision Management” achieve significant productivity gains compared to others.

This course, offered as part of the Digital Leadership and Digital Product Management MicroMasters programs, is designed to equip you with the tools and techniques to become a data-driven manager, also known as an “evidence-based” manager.

Throughout the course, you will learn the end-to-end process of making effective decisions with data. This includes reframing business questions as data questions, identifying relevant data sources, integrating and cleaning the data, performing analysis, deriving insights, and effectively communicating those insights. Additionally, the course covers building a managerial culture that embraces data-driven decision making, leading to competitive advantages through the utilization of enterprise data.

What sets this course apart is its focus on the specific needs of managers in analytically focused enterprises. It provides a hands-on introduction to the concepts, methods, and processes of business analytics, ensuring you gain practical skills. Moreover, it introduces the use of analytics as a foundation for creating a competitive advantage, aligning the course content with the unique requirements of managerial roles.

By completing this course, you will develop the necessary expertise to perform data-driven analyses yourself and effectively manage teams of business analysts and data scientists. You will be well-equipped to reframe business challenges, leverage data to make informed decisions, and foster a culture of data-driven decision making that can drive your organization forward in the digital era.