In today’s world, the media has become more pervasive and widespread than ever before, constantly expanding its reach. Depending on your profession, hobbies, or chance encounters, you may find yourself participating in a question and answer session with a member of the media.
It’s natural to feel nervous or tongue-tied in such situations. Many individuals become distracted when they realize that their words could soon be featured on a news organization’s website or social media platforms.
While feeling uneasy is understandable, it is possible to learn how to effectively engage with the media, whether it’s for a one-time event or a recurring situation. This course equips you with the necessary tools to confidently interact with the media, presenting your best self without stumbling over your words.
Topics Covered:
- Being Interviewed: Strategies for effectively responding to interview questions.
- Providing Information to the Media: Techniques for delivering information to the media in a clear and concise manner.
- Developing a Media Package: Creating a comprehensive media package to communicate your message effectively.
- Press Releases: Understanding the purpose and structure of press releases.
- Developing Media Relationships: Building positive relationships with media professionals for effective communication.
What’s Included:
- Instruction by an expert facilitator.
- Small, interactive class for optimal learning.
- Specialized manual and course materials.
- Personalized certificate of completion.
We offer various delivery methods to suit your needs, including eLearning, distance learning, and instructor-led onsite courses accommodating up to 15 participants.